Thanks for all of you that responded to the third NHLtoSeattle survey. Here are some of the more interesting points.
Location of Respondents
No surprise, a majority of responses came from the Greater Seattle Area with King County being the largest with over 50% of the responses.
If we isolate just the people that live in Washington State, the Purchasing intent is very strong with close to 30% of respondents saying they are interested in Season Tickets.
I then drilled into the surrounding counties for a bit to determine the distances and impacts on purchasing intent.
Although smaller overall numbers, I was a little surprised about how many people were interested in Full Season Tickets from Kitsap County. Similar to Seahawks, the appetite for the NHL in Seattle is across the state as lots of folks indicated they will go to more than 5 games a year.
Getting to a Game
Based on the reported 3 Arena Options, I thought it would be interesting to see the preferred method of going to a game. (Note that respondents could select more than one)
The Drive rate did not surprise me but I was surprised about the Transit percentage being so high. For those that do not know, Seattle does not have the greatest Public Transit and is primarily Public Bus System. (We are working on it and the three reported arena options all have planed Light Rail system in close proximity).
Now that we have a lot of the business questions out of the way, let’s drill into a few of the fun questions.
This next chart is one of my favorite pieces of data. It speaks well to just how fragmented our market is and I can’t wait for the day where our whole city is rallying behind one team.
I also asked who was going to win the Stanley Cup this year. (Keep in mind that I rolled this out in early April when the Bruins and Kings were still alive.)